This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.*The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
Вес: 535
Тип обложки (Переплет): Мягкая обложка
Количество страниц: 305
Год выпуска: 2006
Автор на обложке: Chris Argyris, David A. Schon
ISBN: 0240807626
Тип издания: Отдельное издание
Язык издания: Английский
Издательство: Prentice Hall
Автор: Крис Арджирис,David A. Schon